Assael

Assael is North America's foremost purveyor of magnificent South Sea, Tahitian and Akoya Pearls, as well as exquisite, responsibly sourced Precious Coral. Salvador Assael, founder of the legendary New York brand, was a pearl pioneer. In fact, few people in the fine jewelry industry have left such a meaningful legacy – so much so, that he was dubbed by the press and his peers as “The Pearl King.” Salvador spent more than 50 years traveling the globe, sourcing the most magnificent pearls in the world. His pearls were, and still are, revered for their impeccable quality, highest luster, and unwavering consistency, making his very name synonymous with magnificence.

Today, Salvador's beloved wife Christina Lang Assael helms the Assael brand as President and CEO. Following in her late husband's entrepreneurial footsteps, and forging her own dynamic path, Mrs. Assael spearheads the legacy brand with her Senior Vice President for Development & Design, Peggy Grosz. The brand's longstanding focus on excellence and luxury continues with Mrs. Assael's introduction of natural, non-nacreous pearls, such as the rare, orange, Vietnamese Melo Melo Pearl and the pink Bahamian Conch Pearl.