Samuel Jewels, Inc. was founded by Steve Samuel (second generation) and Camille Samuel (third generation) who combined have 100 years of jewelry experience and knowledge. Two men with a trade and a dream, immigrants from the Mardin region of Turkey, lived together in White Plains, NY and attempted to reach their goal in a country where they could not even speak the language. The company represents four generations of expert hand-crafted artisanship. The tradition began with Samo Samuel in the ancient Byzantine region, recognized for many centuries as an area that cultivates exceptional hand-crafted metal work. Samo was a blacksmith who used his steady hand and keen eye to give his customers flawless art work in areas ranging from tea sets to serving platters made from gold and silver.

The next generation learned the trade from their father, Samo, and expanded and improved upon it, branching out into the field of jewelry. The sons, some of who are still working in jewelry until today are involved in every facet of the jewelry business. Once again, the new generation learned their trade from their fathers, but developed their skills to find their own niches in the jewelry business. The involvement of the Samuel family is as expansive today as it has been at any other time in history, with thirteen descendents of Samo still carrying on the family craft.