McCaskill & Company is the realization of a childhood dream. As a young boy William “Bill” Campbell enjoyed visiting his grandmother, Gussie McCaskill Campbell. They both loved to get out the jewels and gems that his great-grandfather had brought home from his travels around the world. Bill never outgrew his fascination for diamonds and precious stones. He grew up with an appreciation for fine jewelry gained from his grandmother for whom he named his store. After graduating from college he never considered going into the jewelry business. Rather, he managed in his family’s hardware and building supply businesses for over 20 years.
After these businesses were sold, he was able to follow his dream. Starting in a small kiosk in Seaside and then to Sandestin Market Place, Bill was the sole employee. As the business grew and developed, Bill’s wife, Elizabeth, shared in the company overseeing the business operations and marketing. After 25 years working in community mental health as a licensed therapist and administrator, she too made a dramatic shift in careers joining Bill full time after their move to their free standing location 10 years ago.
From working as a personal jeweler with only a small case of pearls and other gems, he now receives recognition from the world’s finest designers. In the fifteen years since he began, Bill Campbell has worked hard, never compromising his excellent relationship with his customers, nor the quality of the jewelry he presents to them.
In the fall of 2008 the Campbells were pleased to announce the opening of Sarah Carolyn @ McCaskill & Company. Their daughter opened a fashion jewelry and accessory boutique adjacent to McCaskill & Company filling a niche in the Destin area for quality, moderately priced jewelry. Sarah Carolyn is a perfect complement to the upscale, high-end jewelry lines for which McCaskill & Company is known. It can truly be said that McCaskill & Company has something for everyone.
Kiosk in Seaside: April 1994 – 1995 |
Bill’s First Jewelry Case – Seaside |
Market Shops at Sandestin: 1995 – 1999 |
 Bill in Sandestin Store: 1996 |
Groundbreaking the Destin Store: 1998 |
 Destin Store Opens: 1999 |
 Bill at Destin Store: 2000 |
 Destin Store: 2006 |
 Carolyn Joins With Sarah Carolyn: 2008 |
 McCaskill & Company: 2009 |
